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Homepage   Guidance Centre   Learn About Diamonds
Learn About Diamonds

If this is your first time purchasing a diamond, we advise you to spare a few moments to read this introduction to the diamond world.

Our expert guides below will help you to understand the 4Cs of diamonds (carat, cut, colour, clarity), how these and other characteristics affect a diamond’s beauty and sparkle, and how to find a bigger, more beautiful diamond for your budget.
 
 
Learn what diamond shape is best for her. Learn More
Discover the difference between carat weight and size. Learn More
Learn how cut affects how a diamond reflects light. Learn More
 
Find out what factors can affect a diamond’s colour. Learn More
Learn how natural inclusions impact diamond appearance.Learn More
Learn about independent and in-house diamond certificates.Learn More
 
Why Buy
 
Learn where diamonds originate from and how they are formed. Learn More
Diamonds are expensive, but are they a valuable investment?Learn More
There are several advantages of choosing the internet. Learn More