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Shape

The first step in choosing a diamond often involves selecting your favorite (or her favorite) shape. The Round Brilliant is by far the most popular shape, and it is the most readily available in every possible quality and size. Learn more about diamond shapes.
  • Round

    round

  • Princess

    princess

  • Emerald

    emerald

  • Heart

    heart

  • Marquise

    marquise

  • Oval

    oval

  • Pear

    pear

  • Radiant

    radiant

  • Asscher

    asscher

  • Cushion

    cushion

Price

First, determine your budget. One general rule of thumb when buying a diamond is "two months salary." Learn more

Carat

The carat weight is the standard unit of weight for a diamond. Don't confuse "carat weight" with "karat," the method of determining the purity of gold. Learn more about carat weight

Cut

It's important not to confuse diamond "cut" with "shape." Shape refers to the general outward appearance of the diamond, (such as round, emerald, or pear). When a diamond jeweler (or a diamond certificate) says "cut," that's a reference to the diamond's reflective qualities, not the shape. Learn more about cut
Excellent sparkle
Very good sparkle
Good sparkle
Super ideal
Ideal
Very good
Good

Colour

Colorless diamonds and diamonds that are yellow or yellowish brown are grouped into the categories shown below. Learn more about colour
Colourless
Nearly colourless

Clarity

When we speak of a diamond's clarity, we are referring to the presence of identifying characteristics on (blemishes) and within (inclusions) the stone. If you think about the incredible amount of pressure it takes to create a diamond and the fact that natural diamonds are not grown in a sterile laboratory, it's no surprise that most diamonds have flaws. Learn more about clarity
Flawless
Very small inclusions
Small inclusions
FL
IF
VVS1
VVS2
VS1
VS2
SI1
SI2

All our diamonds are in stock and available for viewing before purchase

Whether you choose a loose diamond or decide to create your own jewellery, your purchase is backed with free returns to 05 August 2013 and a lifetime warranty.

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