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- THE DIAMOND MANUFACTURERS DIFFERENCE
Viewings and Collections

What our customers say:
“I ordered online and personally collected it… the people at DM are really friendly and helpful particularly Adam, Chris and Emily who I had the pleasure of dealing with.”
Date: 13/01/12 Rated by: fly7471 From: Review Centre
"Shopping is changing for the better, this is a great example"
Date: 19/10/11 Rated by: fly7471 From: Review Centre
Learn about the Diamond Manufacturers Viewings Advantage.
The main difference between shops and online retailers is that on shops you can see the items before purchase but there is only a limited range while with most online retailers there is a wider choice although you are unable to see the items before purchase.
Those who provide viewings before purchase will generally stock cheap or silver samples made up with diamond imitations like Cubic Zirconias as opposed to natural diamonds.
As a consumer, this of course does not provide you with a true and accurate picture of the item you are looking to purchase. You will not be able to see the quality of the diamonds, and the feel will be very different from the actual item as silver and other cheap metals do not feel like platinum and 18k solid gold.
At Diamond Manufacturers we bring you the best from both worlds, with thousands of diamonds and one of the World’s largest collection of fine jewellery in stock, with every item available for viewing before purchase.
Our viewings are private too. Unlike with most shops where there might be other customers in the same room, making your experience less special and comfortable, we offer private viewings in comfortable rooms where no other customers are allowed, to ensure you get the attention you deserve in a relaxed setting.
We do not employ sales people, we only employ non-commissioned staff with a passion for both customer service and diamonds & jewellery.

Purchase online, collect at our London office.
Want to keep it as a surprise?
Why not collect from our London office. Collections are available Monday to Friday from 8am to 6pm, including bank holidays.
You can select collection in the checkout page when placing your order, or if you prefer give us a call on 0800 530 0541 to arrange the collection of your special purchase. Our engagement ring and diamond experts are experts at keeping surprises.



















